Skechers began in a small condo in Manhattan Beach on 26th Street and The Strand in 1992. Their first office was a 1,800 square foot space in Manhattan Beach. Years later, Skechers has expanded into a global brand with annual sales of more than $4 billion.
On Friday, Skechers held a groundbreaking ceremony for its expanding headquarters, which includes new buildings in Hermosa Beach and Manhattan Beach. According to Skechers, the project will double the company's office, design and showroom space to more than 330,000 square feet.
Skechers President Michael Greenberg said his company is “deeply rooted in the South Bay.”
“It's where we designed our first shoes and marketing campaign, it's where we planned our international growth that drove our sale both internationally and across the United States,” Greenberg said. “It's where we opened our first store in downtown Manhattan Beach ... it's where we brought business leaders from around the world to visit and experience our community. It's where we hire local talent to support the brand's everyday growth.”
After the groundbreaking, Greenberg said he estimates the ribbon cutting for the opening of their expansion will take place in two and a half years, mid to late 2021 or early 2022. The expansion “will take us into the future,” Greenberg said.
“Space is a necessity when you're building a company ... as we continue to grow, we continue to need talent acquisition,” Greenberg said. “When you have talent acquisition, you need space and we truly are today out of space. We have some employees who sit in satellite offices within the South Bay. We're very eager to bring everybody back together to the Skechers campus once it's completed.”
The centerpiece of the project, which is expected to create hundreds of new jobs, is a more than 100,000-square-foot Design Center with next door executive offices on Pacific Coast Highway in Hermosa Beach. An expansion of their building at 330 S. Sepulveda Blvd and a new office in Manhattan Beach is also part of the project.
While the new buildings will have “Earth-friendly features,” part of the Skechers project will be the beautification of PCH and Sepulveda Boulevard, including a new “Welcome to Hermosa Beach” sign at Longfellow Avenue and Pacific Coast Highway.
The project will also include undergrounding of utilities; improvements to benches, sidewalks and bus stops. The buildings were designed by architect David Forbes Hibbert to have increased setbacks and landscaping.