Punk rock music and skateboarding typified the beach culture in the 1970s and 80s. And, now residents and visitors to Hermosa Beach have an homage to the era.
The eighth mural in the Hermosa Beach Murals Project will be unveiled on Tuesday, Oct. 2 at 5:30 p.m.
South Bay native Daniel Inez, a graphic designer and art director for M1SK, designed the mural on the south facing wall of the parking structure at the northeast corner of 13th and Hermosa Avenue, just west of Starbucks.
Inez grew up in the skate and punk culture in the beach cities, graduating from Redondo Union High School in 1991. After his time in the Navy, he earned a bachelor's in communication arts from OTIS College of Art and Design.
While working on the mural, Inez said a lot of people stopped by to share their memories.
“Many people have came out of the woodwork talking about, 'Oh, I was around during that time.' A lot of interesting stories have come up,” Inez said.
Founded by Chuck Sheldon in 2009, the Hermosa Beach Murals Project's goal is to fund 10 murals in 10 years.
Previous murals have depicted everything from beach volleyball culture to the birth of West Coast jazz at The Lighthouse.
A fundraiser for the murals project, which is $100 to $150 a ticket, takes place at The Standing Room from 5:30 to 8:30 p.m., after the unveiling. The event features a meet and greet with Inez, food, cocktails, a silent and live auction and live music. Limited edition signed giclees of the mural will be available for purchase.
Mural project boardmember George Schmeltzer said Inez's work was chosen by the board because of its “craftsmanship.”
“We thought the way he conceived of this really put it in a time and place that could only be Hermosa Beach,” Schmeltzer said. “We thought people could stand here and talk about that whole period of the 70s and 80s.”
Inez said the mural, which was rendered by Josh Kimbrell with muralist Vivache Designs, started with the old Baptist church on Manhattan Avenue which was a hangout for the Descendants, Circle Jerks and Black Flag, among other bands.
“Who were the key elements during that time?'” Inez said was the key question when creating the mural. “There were a lot of people involved.”
Schmeltzer said the subject for the ninth mural might be the Biltmore Hotel, which opened in 1925 as the Surf and Sand Club and was later demolished in 1969.
For more information about tickets, visit hermosamurals.org.