When Kelly Fedio launched her business One Savvy Life in 2014, she was savvy indeed. In her first two years, she's reached annual sales of seven figures for her products on Amazon.com geared towards active women.
“Consumers embrace the values of the outdoors, and want to share those values in the way they dress, play, work and express themselves. I was inspired to help women enjoy the great outdoors comfortably and stylishly,” Fedio said.
The Redondo Beach mother and business owner practiced law for 10 years when she decided she wanted to spend time with her family instead of the stress of working long hours. So, she decided to start her own business, focusing on an area she loved and wanted to share: the outdoor lifestyle.
“One Savvy takes the ordinary and injects it with fun and well-designed style,” she said. “We seek to fulfill women’s ambition of living a fun and active lifestyle, and bring women distinctive products and experiences and a means of self-expression through our products.”
Designed to be aesthetically pleasing and durable, Fedio’s products include infusion water bottles, stainless steel drinking tumblers and straws, coffee makers and accessories, and outdoor sports and leisure items. One of her most popular products is the Savvy Infusion water bottle, which is also available with a flip top. The bottle allows users to create a custom fruit-infused beverage to inspire more water consumption. The tumbler is BPA free, leak proof and constructed of shatter-proof Titan plastic. The 24-ounce bottle includes a stylish holder and is designed to fit in car cup holders easily.
Other One Savvy Life products include a French Press Coffee Maker, glamping must-haves from a sling backpack to fully stocked picnic basket, and ultra-light dry bags for storage. Fedio's goal is to offer all the comforts of home easily, outdoors.
“I’m extremely grateful for the opportunity to have been able to bring the One Savvy Life brand to market through the Amazon marketplace,” Fedio said.
As a member of the Amazon Exclusives program, Fedio has taken part in marketing and merchandising initiatives to maximize her exposure.
“This has proven to be a game changer for our business.”
Fedio says that living in Redondo Beach played a large role in driving her brand. She says it’s her mission to offer women products that make outdoor activities fun and stylish, whether they’re looking for the right accessories to enjoy a picnic in the park, glamping, backyard entertaining, or her personal favorite—a day at the beach.
“We strive to add a touch of chic to everyday outdoors settings, and to get the most joy out of every moment with a little extra creativity,” she explains. “Life is about experience, and we all want more of it. Our focus is on everyday ways to make the outdoors more convenient, comfortable and stylish.”
Seeking to inspire women with products that contribute to the active lifestyle, Fedio is hoping her fun and savvy ideas continue to lead shoppers to her online shopping experience, and One Savvy Life.
Fedio's products are available through Amazon or at onesavvylife.com.