Fancy a pair of socks custom-designed by a local middle-schooler?
Out of from 140 entrees, the designs of eleven children from Lawndale and Manhattan Beach are finalists in a Legends' sportswear “Socks that Rock” contest.
The public voted on their artwork — ranging from vibrant beach scenes to memorials of musicians — at a pop-up Legends shop at the Homie Café in Manhattan Beach through April 25, according to contest coordinator Vicki Tyler, with 'People's Choice' winner set to be announced at a private party May 1.
Tyler said the winner will have his or her design made into an official Legends sock available for purchase on sportswear brand's site LegendsBrand.com. Proceeds from sales of the socks will be donated to Kids Helping Kids—a local organization she heads.
Kids Helping Kids allows Manhattan Beach elementary school youth to help get a pair of socks and Skechers shoes donated to children at schools in Lawndale and at Richstone Family Center’s after-school program in Hawthorne, according to Tyler.
"The goal...is that every pair of shoes benefits two kids: the recipient, who have often never owned a new pair of shoes in a box; and our Manhattan Beach kids (by teaching them) to pay it forward," Tyler explained, noting the organization will donate roughly 200 pairs of shoes and socks this year.
She said the Manhattan Beach children run as part of Run Club —the before-school free physical fitness program offered at all five local elementary schools has the students tabulate their distance and earn the donation once they run 26.2 miles.
The Lawndale school district then helps the organization connect with local children to receive the donation, Tyler continued.
The contest, she added, is the latest way to bring the whole community together.
"There (has) always been a goal to get these kids together in a way that is sensitive and appropriate...the Legends 'Socks that Rock' contest was embraced by Legends as another way (to do so)...this time through art," she said.
Legends founder and CEO Scott Hochstadt said the contest is a way to get children thinking creatively and to bring different demographics together.
"We believe in the arts as well as giving back to the kids in the community so this was a perfect opportunity," Hochstadt explained. "It's a special thing everybody involved has created."
After the contest, all eleven finalists will also be invited to the private party at the Legends store in Manhattan Beach with an NFL Charger VIP guest, the founder of the company, as well as the mayors of Manhattan Beach and Lawndale, she added.
Each of the children will also receive a pair of socks featuring his or her own design.
*Updated 4/26/19 to reflect new information from Tyler regarding when a winner would be announced.