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Manhattan Beach will soon get street signs with a whole new look.

The City Council this week approved a signage master plan, and the first phase of new vehicle and pedestrian street signs — on white backgrounds rather than the typical blue — for roughly $347,000.

The total project to replace more of the city’s signs, as well as add neighborhood identity signs, will cost roughly $880,000. It’s part of an effort to improve the city’s branding and bring cohesion to its street signs. The city rolled out a new logo over the summer.

“We have so much signage in this town that should be taken away,” Councilman Steve Napolitano during the Tuesday, Nov. 19, meeting.

A consultant working with the city said street signs and a way-finding system builds awareness of the city and promotes the downtown.

“We see that pedestrian signs get people out of their cars, they use the streets more and they use the retailers more,” Cliff Selbert, a consultant working with the city on the designs. “They can really help people understand their cities more and eliminate clutter.”

Contact Lisa Jacobs lisa.jacobs@TBRnews.com or follow her on Twitter @lisaannjacobs.

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