The old-fashioned marquee sign has graced the corner of Pacific Coast Highway and Pier Avenue in Hermosa Beach for decades. It's announced graduations, plays, film screenings, art exhibits and farmer's markets.

But, after a city inspection revealed rust at the base of its support poles, the sign in front of the Art deco-style Hermosa Beach Community Center has made its last announcement.

Workers dismantled the sign today.

On Thursday afternoon, May 30, the sign portion had already been taken down. The removal of the poles is expected to be done by Friday in time for the Community Safety Fair that takes place Saturday beginning at 10:30 a.m., on Community Center's front lawn, located at 710 Pier Ave.

City Manager Suja Lowenthal said there are plans to replace the sign as part of a larger marketing effort.

“As part of the City’s broader discussion about city-wide branding and updating the City’s logo, the City will envision the design for a new sign along that corridor with input from the community,” Lowenthal said.

Contact this reporter at mhixon@tbrnews.com or on Twitter @michaeljhixon.com.

Load comments