Hermosa Beach is making it easier, and hopefully safer, for visitors taking ride share services to Pier Plaza.
City Council recently designated underutilized taxi zones in a four-block area on Hermosa Avenue so passengers using Uber, Lyft and other ride sharing services can be dropped off curbside.
Previously, ride sharing services often had to double park for passengers to enter and exit the vehicles.
“The city is ensuring passengers can safely get in and out of ride share vehicles at the curb, rather than having to exit or enter in a traffic lane," said Hermosa Beach Mayor Stacey Armato in a press release.
"Having ride share vehicles stop at the curb – rather than in a traffic lane – also improves the flow of traffic in downtown Hermosa Beach on busy weekend evenings.”
Here's where the ride sharing zones are located:
- On the west side of Hermosa Avenue near 11th Street, in front of Parking Lot A. (Available 24/7 and can also be used by taxis and others dropping off and picking up passengers. The driver must remain with the vehicle and can only wait there for up to three minutes.)
- On the east side of Hermosa Avenue near 13th Street (In effect from 9 p.m. to 3 a.m. Thursday, Friday and Saturday)
- Just south of Pier Plaza, on the west side of Hermosa Avenue, in front of the Bank of America building. (In effect from 9 p.m. to 3 a.m. Thursday, Friday and Saturday)
The ride sharing zones are for anyone visiting the Pier Plaza area, businesses along Hermosa Avenue between 10th and 14th Streets and businesses located on the corner of Pier and Hermosa Avenues. East of Hermosa Avenue, ride sharing services can still pick up and drop off passengers at other locations on other streets in downtown Hermosa Beach.
“We welcome ride sharing services to Hermosa Beach and remind all drivers to obey traffic laws and avoid unsafe turns or stops when picking up and dropping off passengers,” said acting Police Chief Milton McKinnon.
“We are giving drivers and passengers some time to familiarize themselves with the new ride sharing zones before we begin stepped up enforcement of the violations we have observed without the ride sharing zones. These include double parking, stopping in red zones and illegal U-turns.”
In addition to creating the ride sharing zones, the city has moved the taxi zone, which had been in front of the Bank of America on the west side of Hermosa Avenue. It is now located north of the Pier Plaza crosswalk in front of Citibank on the west side of Hermosa Avenue. Taxis can wait for passengers in the taxi zone from 9 p.m.to 3 a.m. Thursday, Friday and Saturday.
The city is posting signage to make passengers aware of the new ride sharing and taxi zones, and ride sharing apps will direct drivers and passengers to the ride sharing zones, when appropriate.