Last year, Fiesta Hermosa returned to its artistic roots by creating the art zone “Fiesta de las Artes,” a nod to the event's original name, which puts a spotlight on local artists.

This Memorial Day weekend the festivities return, and organizers of Fiesta Hermosa are taking it a step further.

Hermosa Beach Chamber of Commerce President Maureen Hunt said she has been working with local artist Daniel Inez, owner of The Pacific Stranded, to develop a section of art-focused booths along Hermosa Avenue, just north of Pier Avenue.

“It has often been difficult for local artists to commit to a booth space at Fiesta for all three days of the event,” Hunt said. “With this in mind, the chamber has been proactive in coming up with creative ways to offer more opportunities for artists to participate. Fiesta Hermosa is an immersive and rewarding platform for these artists to exhibit their work and it’s very important for us as a Chamber to support local talent.”

Inez said they are calling the new section "The Neighborhood." It features work from Inez, his business and Emerald Padgett.

"We can see this 'Neighborhood' section of the Fiesta totally expanding with the blessings of Maureen and the chamber," Inez said.

Inez said he they would like to "give people from the South Bay a reason to come down to the fair aside from the tribute bands."

"When I was a kid and my mom brought me down to Fiesta de las Artes, I remember seeing a lot of unique and handmade things, which hasn't been as present in recent years," Inez said. "So it would be cool to bring some of that vibe from the 70's and 80's back."

This year “Fiesta de las Artes,” located in Laurel Tavern’s parking lot at 1220 Hermosa Ave., is sponsored by the Hermosa Beach Kiwanis Club. South Bay Artist Collective’s Rafael McMaster will help showcase fledgling talent. Interactive experiences for children such as canvas painting and designing T-shirts are part of the event.

Live art will also be taking place over the weekend with renowned body painting artist Paul Roustan working live from 11 a.m. to 2 p.m. on Saturday.

Artist Josh Barnes will be painting live all day Sunday and Monday. 

“Paul and Josh are planning exciting works for the Fiesta,” Hunt said.

The 48th Fiesta Hermosa, which also takes place over Labor Day weekend, attracts more than 300 vendors and brings more than 100,000 visitors over the weekend, according to the Hermosa Beach Chamber.

The event, which takes place from 10 a.m. to 6 p.m. from May 25 to 27, includes live music, carnival rides, and a variety of food and beverages. The Charity Wine and Beer Garden will benefit several local nonprofit groups. Among the vendors, more than 40 are local. 

On Saturday, May 25, a Memorial Day celebration will kick-off the festival to honor service members. On the main stage beginning at noon, Hermosa Beach Mayor Stacey Armato, Assemblymember Al Muratsuchi and Col. Woodrow “Tony" Meeks of the Air Force will speak.

Free shuttle buses are available from the Northrup Grumman parking lot at the southwest corner of Aviation Boulevard and 33rd Street in Manhattan Beach. The pick-up and drop-off location is at the intersection of 10th Street and Hermosa Avenue from 7:30 a.m. to 7:30 p.m.

The chamber encourages attendees to walk or bike to Fiesta Hermosa. A free bike valet, staffed by Hermosa Cyclery, is available and they will offer air for tires and on-site diagnostic checkups.

Hunt said the chamber is “always looking for more local artists” to participate in Fiesta Hermosa which takes place again from Aug. 31 to Sept. 2 to celebrate Labor Day.

For more information, visit hbchamber.net.

Contact this reporter at mhixon@tbrnews.com or on Twitter @michaeljhixon.com.

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