With a relaxed European ambiance, Lulu’s Nouvelle is a Manhattan Beach fixture.
The original Lulu’s boutique was in the city for 21 years. But when the original business closed in 2014, manager Kathy Rodarte started Lulu’s Nouvelle, in Metlox Plaza, four years ago.
The shop carries unique clothing, lingerie, shoes and purses, European perfumes, bath and body products, vintage jewelry, and scarves. Rodarte said the shop stocks a selection that includes what she calls all the favorite passions of women—in one location.
“I’ve always wanted to open my own boutique,” Rodarte said. “I’ve been fortunate enough to have a great following and made many friends in the community over the years, and I’m so grateful they continue to support me.”
Today, Rodarte’s shop features more European designers than ever, and serves, she said, many new clients.
“Business is good and has enhanced itself. We continue to host many special trunk shows and other events in the store that really help keep the business going. I feel that you have to keep things unique and special,” she said, adding “We work really hard on going above and beyond, to make it a very welcoming and memorable experience in the boutique.”
Having fresh and exciting designers really helps to draw clients both new and old, said Rodarte.
Lulu's Nouvelle carries a wide array hand-crafted items, such as the shop’s one-of-a-kind vintage jewelry collection, designer lingerie and lounge wear, and bath and body products made with plants and herbs.
“Increasing our product mix has been good, and that really is what continues to grow and enhance our special events and trunk shows. And of course, having a well-trained, knowledgeable staff that can share information with our clients is key. Having a brick and mortar store, it’s very important to build your relationship with your clients. They become friends and a part of your family,” she said.
The future will bring even more new products for the store, Rodarte said.
“I have a trip coming up to Paris early next year, and we will have a lot more products coming in from France. We are a French-inspired boutique, with new collections particularly in lingerie, shoes, and accessories coming from abroad for the spring season,” Rodarte said.
Lulu’s Nouvelle is also committed to stellar, detailed customer service.
“We’ll do anything for our clients to make them happy. And for the holidays, we have special gift wrapping, too,” she said.
The shop is open seven days a week from 10:00 a.m. to 6:00 p.m., daily.
LuLu's Nouvelle is located at 451 Manhattan Beach Blvd #122 in Manhattan Beach. For more information, visit lulusnouvelle.com or call (310)545-8800.