At BLVD. in Manhattan Beach, there’s plenty of style and a delightfully chill vibe in store for the holiday season.

The store emphasizes the beach lifestyle, carrying clothing, swimwear and accessories. BLVD. owners Jennifer Moller and Brieana Altamura have combined their 20 years of experience in retail to create a store that’s carefully curated with a fashion-forward look that includes a wide array of jewelry and clothing.

In the last several years, there have been some changes made in the variety of products the shop carries. Today, the store carries contemporary men’s, women’s and children’s clothing items as well as home goods. It’s been under the same ownership for 15 years, according to Moller; and almost eight years under the name BLVD.

“Our most unique items are locally made, such as the Manhattan Beach-owned Head Regal Blankets, and handmade 14k gold jewelry from Tula," said Moller. "But our most popular overall are hard-to-find dresses mixed with American-made basics.”

Handmade Illy bags, crafted by a mother and daughter team, are also popular and unique.

The shop's merchandise has a strong emphasis on American-made items that are also fashion-forward, while still maintaining a “beach aesthetic,” Moller said.

Shoppers can find everything from the rich scents of P.F. Candle Co. to Frankie’s Bikinis and the soft and attractive For Love and Lemons women’s clothing. There are pillows, original artwork, gift books, and unusual leather key rings.

Shoppers will also find stylish and fun hats for adults and children, beautifully crafted Seaworthy earrings, and T-shirts with vintage motorcycle designs for guys. One Teaspoon denim is also on the shelves, as are Nununuworld P.J.’s for kids in a variety of fun and arty patterns. Whether shoppers are seeking comfortable yet stylish sweats or sexy silk pants, BLVD. has them both.

Business ahead looks rosy, and Moller said plans are to “continue to provide unique items for the whole family to enjoy. I also plan to finish our click and ship Instagram site.”

Above all else, she most wants customers to know the shop is locally owned and devoted to its shoppers. “We are so thankful for the incredible support of our clients,” she said.

With that in mind, the shop also supports the community through philanthropic causes; in September, in honor of childhood cancer awareness month, 20 percent of all sales one weekend were donated to Alex’s Lemonade Stand to help kids with cancer. 

Shopping hours are 10 a.m. to 7 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday. BLVD. is located at 320 Manhattan Beach Blvd. in Manhattan Beach.

For more information, visit or call (310) 372-0777.

Contact Lisa Jacobs or follow her on Twitter @lisaannjacobs.

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