White Buffalo

The White Buffalo performs on the Tiki Stage at the 3rd annual Ohana Festival in Dana Point on Friday, September 28, 2018. (Photo By Jeff Antenore, Contributing Photographer)

The hot musical summer continues for the South Bay as the lineup for the newly enhanced Hermosa Beach Summer Series is announced with more than a dozen bands performing on the sand during two consecutive weekends on Aug.17-18 and 24-25.

And for the first time in the concert series’ history, there will be beer.

Now presented by KROQ and under the control of new producers, the free concert series, which launched in 2010, will bring alternative rock to the sand with Aug. 17 headliner Atlas Genius, followed the next day by a one-time reunion show by pop rockers Iglu & Hartly on Aug. 18.

A bit of Americana is on the lineup for Aug. 24  with Los Angeles’ The White Buffalo as the main act while the festival will close Aug. 25 with Sunday headliner Mariachi El Bronx (the mariachi alter ego of punk band The Bronx).

“We targeted the artists that we love, we were able to put together a very balanced event and experience that’s different than anything that’s happened in Hermosa Beach in the previous years,” said Clay Busch of 5B Artists + Media, the company were awarded a two-year contract with the city this year to run the series.

Stand-up comics are on the bill for the first time with comedian and “Malibu’s Most Wanted” star Jamie Kennedy on Aug. 17 and TBS sitcom “Sullivan & Son” creator and star Steve Byrne taking the stage Aug. 24.

Set times are yet to be announced but the music will start at 5 p.m. each day and the series will also include movies on the beach and other events yet to be announced.

“It’s a beautiful celebration of all cultures and all music and all demographics that make the South Bay special,” Busch said.

And while Hermosa Beach does not allow alcohol on the beach, there will be a craft beer garden adjacent to the event —but off the sand.

The other musical acts making up the series are indie rockers The Wrecks, alternative band Kitten and Orange County’s Your Favorite Color on Aug. 17, and Columbus, Ohio, pop rock trio The Orphan The Poet and L.A. rock band The Jacks on Sunday Aug. 18.

Instrumental alternative surf group Pounded by the Surf and L.A.’s Trapdoor Social perform Saturday Aug. 24 followed by roots reggae band Wailing Souls and rockabilly act Gamblers Mark Sunday Aug. 25.

Previously, the Hermosa Beach Summer Series attracted between 4,000-10,000 people to concerts that happened every Sunday in August.

Busch said that with this lineup and by holding it over two consecutive weekends organizers hope to attract at least 10,000 people per day to the series.

The revamped series adds to the suddenly hot South Bay live music scene since it follows the BeachLife Festival, which brought more than 40 bands and about 12,000 people per day to nearby Redondo Beach during the three-day festival in May.

Contact Lisa Jacobs lisa.jacobs@TBRnews.com or follow her on Twitter @lisaannjacobs.

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