The BeachLife Festival, in partnership with the Los Angeles Kings, is donating $60,000 to its philanthropic partners including Surfrider, 5 Gyres, Life Rolls On, The Redondo Beach Police Department, Rob Machado Foundation and Walk with Sally.
The BeachLife Festival, which took place May 3 to 5, 2019 in Redondo Beach, raised donation funds through general ticket sales, specially curated events, the Big Wave Awards in partnership with World Surf League, and partnering with the LA Kings, ensuring that a percentage of every BeachLife pass is distributed to charitable partners in the community.
“From the beginning, it was very important for us to integrate some of the organizations and causes we feel passionate about into the fabric of BeachLife,” said Rob Lissner, co-founder of The BeachLife Festival.
“Our local community and the protection of our beaches and oceans are two of those important causes, and our partners reflect and exhibit strengths in those areas. The legacy of BeachLife should be more than an immersive festival experience; it’s about giving back through organizations that have a positive impact on our environment, the South Bay and greater Los Angeles area.”
BeachLife Festival creative director and Pennywise frontman Jim Lindberg will be hosting a special event on Saturday, June 29, at Hermosa Beach’s Saint Rocke to distribute the money raised to the respective charities, as well as celebrate the success of the festival’s inaugural event and honor all those responsible for making it happen.
The event opens to the public at 9 p.m. and will feature a special appearance by skateboarding legend Tony Alva and performances by Tomorrows Bad Seeds and His Eyes Have Fangs.
“In large part what made BeachLife such a resounding success was our dedicated volunteers and city officials, so we’re throwing a party in their honor,” said Allen Sanford, co-founder of The BeachLife Festival.
The BeachLife Festival was a first-of-its-kind three-day event celebrating Southern California beach culture.
Drawing thousands of festival-goers and taking place along the California coastline, BeachLife featured 40 acts including headliners Brian Wilson, Bob Weir, and Willie Nelson, plus sets from Jason Mraz, Ziggy Marley, Slightly Stoopid, Violent Femmes, Steel Pulse, Grace Potter, Blues Traveler, Bruce Hornsby, Everclear, Chevy Metal, Sugar Ray, Donavon Frankenreiter, and many more.
For more information, visit BeachLifeFestival.com.