Easton Jones started the clothing company Fish at Sea two years ago when he was still a teen. From a young age he wanted to start his own business like his father, Rob, who is a landscape contractor and founded Jones Landscapes. He says his company is a “brand for lovers of our ocean.”
Now 21 years old and studying business in college, Jones said Fish at Sea has been a “great learning experience.” Jones was home schooled, so his free time was dedicated to surfing (his sponsors are Wellen and SOVRN Republic), skating, traveling, modeling, acting and photography. His father taught him to surf but his family has an artistic side as well.
“It's so cool to see people wear the clothes that I design and put my hard work into,” Jones said. “If you're a surfer, fisherman, diver, swimmer, whatever you are, you always want to go back to the ocean ... you're a fish at sea. That's where the name comes from … it speaks to the lifestyle I like to live.”
Fish at Sea currently offers T-shirts, jackets, hoodies, tank tops, hats, beanies, as well as beach towels and patches.
Jones, who also works for the action sports entertainment company Nitro Circus in its media department, said Fish at Sea is also designed to give to charity. Ten percent of all proceeds are donated to Water Wells for Africa, a nonprofit that helps African communities develop a sustainable water source, thus helping to reduce the risk of disease spreading through contaminated water.
Fish at Sea's clothing is currently available at Vanguard Surf & Skate in Torrance, Surf Concepts in Manhattan Beach and ET Surf in Hermosa Beach.
For more information, visit fishatsea.com.